Every Business needs a Media Kit (or a Press Kit)
808.866.0475 P.O. Box 881118 Pukalani, HI 96788
Here's what you need:
Current headshot: Media partners and prospective advertisers want to see the face behind the blog. You don’t have to
have your headshot professionally done; just make sure your face is clearly visible and you are well lit in your photo.
Your bio: Your media kit is your personal introduction to media outlets. Web, print and TV journalists are on the lookout
for compelling stories, so really take the time to tell prospective members of the media exactly who you are and what
your blog is all about. Wrap it all together in a concise bio that sells the uniqueness of you and your blog.
Website traffic statistics: You are running Google Analytics or some kind of website traffic monitoring on your blog,
right? You’ll want to pull key stats such as overall lifetime visits to your blog, monthly unique visitors, and new versus
Social media presence: Are you on Pinterest or Facebook? How about Twitter? If you’ve been racking up the fans and
followers for years, your media kit is the perfect place to let those fan numbers shine. Don’t be afraid to brag: if you have
1,000+ followers on any social media platform, you absolutely have the right to toot your own horn! This also helps media
outlets evaluate your credibility and determine if you have the social media influence to spread the word about their
Readership demographics: Who’s reading your blog? Again, using data from Google Analytics, let media outlets know
from where your blog readers are coming. It’s also helpful to step back and take a look at both your domestic and
international readers, as you never know what international outlet might be interested in your blog. It also helps to know
your readers’ genders, ages groups, marital status and if they have children. Having your readership demographic
information handy is absolutely vital to working with brands and advertisers.
Press clippings or media features: Have you already been featured in your local paper or TV station? Your media kit is
THE place to demonstrate your media readiness. List any media outlets or stories in which you’ve already been featured;
these only add clout to your reliability as a media source. If you don’t have any press clippings yet, don’t worry – everyone
has to start somewhere.
Awards, honors and other testimonials: If you or your blog have been winning awards for the work that you’re doing n you should absolutely shout this from the mountaintops within your media kit. Having real testimonials from blog
readers takes your blog a trustworthy, reputable resource.
Current, accurate contact information: When you’ve got a reporter on a deadline, they need to be able to get in touch
with you. Your contact information including name, cell phone number, email and address should be on every page of
your media kit. If you’ve not comfortable giving out your cell