Complete my EASY CHECKLIST to properly evaluate your Facebook Page ...
__ “About” section: Is your website URL the first thing listed?
__ Additional “About” section: Are you providing links to your company’s other social channels, like your Linkedin,
Pinterest, Twitter accounts and blog?
__ Cover photo: Is it well-designed and does it meet Facebook’s Guidelines?
__ Cover photo description: When someone clicks on your cover photo, do you have a photo description with information, a
call to action, or links?
__ Profile photo: Does it clearly reflect your brand? Logo or photo – no text
“Talking about”: Divide your “Talking about this number” by your Page’s total number of Likes. This will calculate your
Page’s engagement from the past seven days. Average Page engagement is two percent. If you’re below two percent, your
content strategy needs to be adjusted.
__ Content strategy:
- What type of content is your business sharing?
- Are you using photos or another type of media to accompany your updates?
- Are you sharing relevant and valuable information with your fans and followers?
- Does your content speak directly to your target audience?
__ Exclusive content: What are you offering your Facebook fans that they can’t get anywhere else? Free Tips, A ‘How To’ Guide
eBook? Exclusive industry tips & advice? Fresh new content made by?
__ Branding: What does your brand say about the people who like your Page? They often find a kinship or something familiar
in the content Remember: people Like a Facebook Page not because they like a particular product or service, they Like says
something about their own identity.
__ Commenting: Are you engaging back with your Facebook fans? You should be Liking, Sharing, Commenting and
responding to all their questions.
__ Industry opportunities: What opportunities does your industry present; meaning, what type of industry-relevant content
should you share on your Facebook Page? Can you build your professional platform by sharing your knowledge, tips and
the lessons you have learned along the way?
__ How to Determine Your Industry’s Opportunities: There are four questions to answer to determine what type of
content opportunities your industry presents. - Who is your target market? Try to segment your market based on interests,
habits, age, etc.
- What does your target market like, want or need? The content you share should address these things.
- What can your brand or company offer? Can you offer Affiliate marketing on your page?
- What do you want your Facebook Page to do for you?
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